Why Staging Your Home is Essential for Maximizing Its Value

Why Staging Your Home is Essential for Maximizing Its Value

  • Karine Sewart
  • 04/29/24

When selling your home, the initial impression holds significant importance. Prospective buyers consider not only the property's features and location but also its presentation. This is where home staging becomes crucial. Home staging involves preparing and showcasing your property to appeal to a broad spectrum of buyers. In this blog, we'll delve into the significance of home staging and offer valuable tips to enhance your property's attractiveness.

Understanding the Importance of Home Staging

When you opt to sell your home, it transforms into a product within the real estate market. The objective is to differentiate your property from others and captivate potential buyers. Home staging serves as a potent technique in accomplishing this goal. Through deliberate placement of furniture, decor, and enhancement of the property's overall aesthetics, you craft an inviting and unforgettable atmosphere that resonates with buyers on an emotional level.

Improving the Attractiveness of Your Property's Exterior

The initial impression of your property begins as soon as potential buyers lay eyes on it from the street. Elevating the curb appeal of your home is crucial for sparking interest and enticing buyers to delve deeper. Basic tasks such as upkeeping a neatly trimmed lawn, pruning bushes, and incorporating vibrant flowers can yield a substantial impact.

Numerous homes are swiftly going under contract within the first weekend of listing—oftentimes without any prior market preparation. However, real estate professionals cannot guarantee sellers that their property will stand out and fetch the highest offers unless buyers develop a strong attachment to the home. This is where staging plays a pivotal role! How does staging captivate buyers' hearts and pave the way for a successful, top-dollar sale? Let us elaborate.


Assist Buyers in Forming Emotional Connections


Staging revolves around presenting a captivating, move-in ready home that fosters an emotional bond with the buyer. Refreshing decor with modern, inviting styles—especially in living rooms, primary bedrooms, kitchens, and dining areas—can leave a lasting impact. Once buyers are emotionally invested, they are more likely to commit and potentially offer more. Additionally, they may be less inclined to have last-minute changes of heart or request concessions.

Elevate the Perceived Value

Through staging, you aim to minimize the drawbacks and highlight the strengths of a property to leave the most favorable impression. Begin by decluttering and depersonalizing to eliminate potential distractions. Next, apply a coat of neutral wall color to enhance brightness, discard outdated window treatments, and carefully arrange furniture while eliminating bulky pieces. These straightforward enhancements serve to accentuate the home's distinctive attributes and boost its perceived value.

Preparing your home for sale can feel overwhelming, but staging offers a powerful strategy to enhance your chances of success. Staging goes beyond decoration—it's a robust marketing tactic aimed at presenting your property in its most attractive form. The goal is to craft a space where potential buyers can envision themselves living—a blank canvas that showcases the home's qualities without imposing a specific vision. Effective staging can result in multiple offers and potentially elevate the final sale price.

The offered price of a property is influenced by three primary factors: Asking Price, Appearance, and Location (PAL). While the location is fixed, the appearance is adjustable and the price is variable. Sellers often hesitate to lower their asking price, making staging a valuable and cost-effective alternative. According to Kate Rooney, a Sales Agent and Certified Stager at Gustave White Sotheby's International Realty, "The investment in staging is far less costly than a price reduction."

Staging isn't limited to the interior—curb appeal matters just as much. It's the first impression people get of your home, so landscaping should be well-kept, the front door inviting, and outdoor spaces staged with furniture and decor to create a welcoming ambiance.

Staging is a crucial marketing strategy that can expedite the sale of a home and boost its final selling price. By enhancing a home's appeal to potential buyers, staging has become a must-have tool for sellers. Equally important, listing agents should include staging as part of their services in today's competitive real estate market. In summary, staging should be a top priority when preparing your property for sale.


Is Investing in Professional Home Staging Worth It?


Home staging has become a non-negotiable for many sellers, with a whopping 81% of buyer's agents attesting to its ability to help potential buyers visualize the property as their dream home. Moreover, staged homes boast a track record of selling faster and commanding higher prices compared to their unstaged counterparts.

Let's delve into the perks of staging, explore the costs associated with hiring a staging company, and uncover why countless sellers deem it a valuable investment.


How Home Staging Works

When enlisting a staging company, you'll typically need to clear your belongings from the property. The company will conduct a thorough assessment, including measurements, and collaborate with your real estate agent to gather essential details about your home. Subsequently, the company will furnish your property with furniture and upscale accessories, stage it to perfection, and retrieve the furnishings at the conclusion of your agreed-upon contract.

Staging your home goes beyond mere aesthetics; it's a strategic move that can substantially elevate its market value. By curating a space that resonates with potential buyers, staging ignites their imagination and fosters a strong emotional connection with the property. This heightened appeal often translates into increased interest and offers. In today's fiercely competitive real estate landscape, where every advantage counts, staging has emerged as a vital strategy for sellers aiming to extract the maximum value from their homes.

Staging isn't just an optional luxury—it's a strategic investment that will significantly boost your home's value. By presenting your property in its best light, staging sets the stage for a quicker sale at a higher price. 

Don't miss out on the opportunity to maximize your home's value—invest in professional staging today!


By the Numbers

Staged homes sell 88% faster and for 20% more than non-staged homes (Realtor) 75% of sellers who use home staging saw an ROI of 5-15% over asking price (Real Estate Staging Association) 31% of real estate agents reported that staging a home greatly decreased the amount of time it sat on the market (NAR)


The Sewart Team Offers In-House Professional Staging

With a professional stager on our team, Sewart Group guarantees to elevate the look and feel of any and all rooms in your home. Preparing your home to sell has never looked so beautiful. Reach out if you are looking to stage your home.


Work With Us

Repeat business and referrals are the core of our business because clients come first. Let our experience work for you. Call us for all of your Milwaukee area real estate needs.